Meet Joani

Joyful Beginnings Birth Care is the vision of Joani Koenig, a Nationally Certified Professional Midwife (CPM), licensed to practice in the state of Texas (LM).

Joyful Beginnings was founded to meet the needs of pregnant women in the New Braunfels, San Antonio, Austin and surrounding areas who desire a nurturing, professional and non-interventive birth.

Joani was raised with a natural approach to health and wellness as the daughter of a chiropractor, later attending chiropractic college herself before transitioning into the world of midwifery. During her own nine deliveries, she used the services of midwives and experienced a variety of birth scenarios. From preeclampsia, hospital transfers and big babies, to swift waterbirths and so much more in between – each experience only further fueled her passion of caring for women in birth. Over the last 33 years, Joani has walked alongside growing families in their quest for holistic care as childbirth educator, doula, lactation support person and birth assistant until her path finally led her into her current role of Licensed Midwife. 

In 2010 she launched Joyful Beginnings Birth Care as a private home birth practice serving the New Braunfels and surrounding areas. Today, Joyful Beginnings now proudly offers the additional option of birth center delivery at our convenient location across the street from Christus Santa Rosa – New Braunfels.

Joani has served in a professional role for over 650 births, and as a midwife for more than 550 of them. She maintains a network of professional relationships with those providing services to women and their families during the childbearing year. She served as President for the San Antonio Area Midwives Association from 2018-2020, and currently teaches Module One for the Association of Texas Midwives Midwifery Training Program.

When she’s not catching babies, this mother of nine and “Nana” to one (so far!), can be found sitting on the back porch with her husband Mark and their two dogs Lucy & Bella. (and often several of the “kids” that swing on over for a free meal and lots of laughs!)

Meet Ashley

Ashley King is a Nationally Certified Professional Midwife (CPM), licensed by the state of Texas (LM). At the age of sixteen, she was introduced to the world of homebirth and began setting her sights on studying midwifery the moment she was eligible. On September 1st  2010, within months of highschool graduation, she found herself invited to observe her very first home birth and has been hooked ever since! That very same year, she began her enrollment into midwifery school while simultaneously pursuing her clinical apprenticeship with Joyful Beginnings Birth Care.

After licensure, she came on board with Joyful Beginnings as a staff midwife in 2014. She later served as the President for the San Antonio Area Midwives Association, and was also a board member with the Association of Texas Midwives as the regional representative for the San Antonio areas until 2018.

As she completed her terms with both associations, Ashley was able to divert her attention to helping grow Joyful Beginnings’ birth center facility. In addition to being Administrative Director for the birth center and midwife to her primary clients, she is focusing on additional studies in Trauma Informed Care while pursuing credentialing as a Certified Perinatal Mental Health Professional (PMH-C). This credential gives her the opportunity to further pour into clients who may be struggling with perinatal/postpartum mood disorders.

In her off time Ashley enjoys adventuring with her community, traveling, or cozying up in her tiny house writing something new.