Meet Joani

Joyful Beginnings is the vision of Joani Koenig, a Nationally Certified Professional Midwife, Licensed to practice in the state of Texas. Joyful Beginnings was founded to meet the needs of pregnant women in the New Braunfels, San Antonio, Austin and surrounding areas who desire a nurturing, professional and non-interventive birth.

Joani was raised with a natural approach to health and wellness. This foundation, coupled with a deep affinity for babies and a strong desire to nurture others, led Joani to a rewarding passion for midwifery. In college, Joani studied health and wellness. During her pregnancies, (all nine!), she used the services of midwives and still maintains a mentoring relationship with Pat Jones, CNM of Houston–a pioneer in the Midwifery Model of Care. Today, Joani collaborates with an extensive group of birth professionals throughout the nation and continues to be committed to furthering the education of and options for women during pregnancy.

Joani relocated to the New Braunfels area with her family in 2004. She operated as part of another midwifery practice before launching Joyful Beginnings in 2010. Having functioned in the roles of doula, labor coach, childbirth educator and midwife during her career, she has been a part of hundreds of birth experiences. Joani has served in a professional role for over 400 births, and as a midwife for over 350 births. Joyful Beginnings has a network of professional relationships providing services and consultation to women in their childbearing years. (Nutrition, Fitness, Chiropractic, Naturopathic, Homeopathic and Holistic Care, Natural Baby Products, Family Practice Physicians, Pediatricians and other healthcare practitioners just to name a few.)

Meet Ashley

Ashley King is a Nationally Certified Professional Midwife, licensed by the state of Texas serving clients in the New Braunfels, San Antonio and Texas Hill Country. She served as President for the San Antonio Area Midwives Association, and was a regional board member for the Association of Texas Midwives until 2018. She has worked with Joyful Beginnings Birth Care first as an office manager while she was pursuing her education and came on board as a staff midwife in 2014.

Ashley first became aware of the Midwifery Model of Care through a missionary midwife in 2008 and began focusing her education and attentions to becoming a midwife. Through her 4 years of ATM’s Midwifery Training Program she worked as an apprentice midwife and has now been a part of over 360+ births; homebirths, birth center births and hospital births. While her primary focus is with Joyful Beginnings, she has been called upon to assist other area midwives and midwifery practices creating a resource of relationships with other birth professionals she can access if needed.